The client platform for beauty businesses
Scheduling, loyalty rewards, and automated re-booking — built specifically for salons, nail studios, lash bars, and spas.
Trusted by independent beauty businesses everywhere
80%
Re-booking rate
for top salons
73%
Of clients prefer salons
with loyalty programs
2×
More revenue from
returning clients
See it in action
From scheduling to analytics — designed for the way beauty businesses actually run.
Your business, at a glance
Today's appointments, recent activity, and key metrics in one view.
Up and running in 10 minutes
No contracts, no setup fees, no IT department required.
Create your account
Sign up, add your services, and configure your points rules (or skip loyalty and just use scheduling).
Share with clients
Put the QR code at your front desk or share the link. Clients self-enroll in seconds — no app needed.
Watch them come back
Automated nudges, birthday perks, and referral rewards keep your chairs full without extra work from you.
Built for independent beauty businesses
Not a bloated enterprise suite. Not a basic punch card. The right tool for studios that want to grow.
You might be a fit if…
- You run a salon, nail studio, lash bar, or spa
- You have 1–3 locations and a small team
- You're tired of clients ghosting after one visit
- You want loyalty automation without the enterprise price tag
- You use Square, Vagaro, or Fresha for POS today
Why not the alternatives?
- Zenoti & Boulevard — $200+/mo, built for chains, not solo owners
- Vagaro & Meevo — decent, but loyalty is an afterthought
- Stamp Me & punch cards — no automation, no integrations
- Lumidara — purpose-built, affordable, with real automation
Simple, honest pricing
Start free with Starter — no credit card needed. Upgrade to Pro any time with a 30-day free trial.
Starter
For solo owners getting started
Free forever · No card needed
- Up to 5 clients
- Manual scheduling
- Client portal (view-only)
- Optional loyalty & rewards
- Welcome, birthday & rebooking emails
- QR code & client enrollment
Pro
For growing studios
30-day free trial · Card required
- Everything in Starter
- Unlimited clients
- Online self-booking
- 500 custom campaign sends/mo
- Scheduled campaigns
- Business analytics
White-label
For established brands
Custom domain & branding
- Everything in Pro
- 5,000 custom campaign sends/mo
- Custom domain & branding
- No Lumidara branding
Your clients are one visit away from becoming regulars
65% of new clients never come back. Lumidara fixes that with scheduling, automated nudges, and rewards that keep your chairs full.
Start your free trialStarter free forever · 30-day Pro trial · Cancel anytime