Loyalty
Give every visit a reason for the next one.
A points program that runs itself. Clients earn on every visit, watch their progress, and come back to collect.
Loyalty is free on every plan. It is optional, and you can switch it off at any time without touching your bookings.
Compare plansYour rules
Points that fit how you price.
Award points per visit or per dollar spent, then build rewards around the services you want to see more of.
- Points per visit or per dollar
- Rewards you design
- Change the rules any time
What clients see
Progress they can see.
Clients check their balance and how close they are to the next reward from their account on your site. No punch card to lose and no app to download.
- Balance and progress in their account
- Sign in with a text code
- Nothing to download
Redeem
Redeem it right at checkout.
Apply a reward when you complete the appointment, and the points come off automatically. Every point earned and spent is logged on the client's profile.
- Apply rewards at checkout
- A full points history for each client
The small things
Details that save you a message.
- Birthday bonus
- Add bonus points to the birthday email. Set it once and it goes out every year.
- Referral points
- Reward the clients who bring in their friends.
- Easy to join
- Clients join with a phone number and a text code, or from a QR code at your front desk.
- Optional by design
- Only want scheduling? Turn loyalty off, and booking works exactly the same.
- No punch cards
- Nothing to print, stamp, or replace.
- Included on Starter
- The full points program is on the free plan too.
Questions
Before you ask.
Is loyalty included on the free plan?
Yes. Points, rewards, birthday bonuses, and referrals are on every plan.
Can I use Lumidara without a loyalty program?
Yes. Loyalty is optional. Leave it off and Lumidara works as a booking and client tool.
Do clients need an app or a card?
Neither. Clients see their points on your booking site after signing in with a text code.
From the blog
- Points vs Punch Cards: Which Loyalty Format Works Best for Beauty Businesses?Punch cards reward visits. Points reward spend. The format you pick shapes which clients you keep and what your loyalty program is actually worth.
- Loyalty Programs for Nail Salons: A Plain-English GuideHow small nail salons can run a loyalty program that retains clients without overcomplicating it. Points, birthdays, and what to skip.
Start free
Try it with your own clients.
Starter is free with no card. Move up to Pro when you are ready for online booking.