For getting started
A no-cost place to begin.
$0/ month
- Up to 5 clients
- Loyalty rewards and referrals
- Client portal mini-site
- Automated campaigns
- Card payments with your own Stripe or Square accountPay over time options:
No credit card needed
Simple pricing
Begin on the free plan with no card. Move up when you need self-booking, deposits, campaigns, analytics, or your own branding. Change or cancel from your billing page at any time.
A no-cost place to begin.
No credit card needed
Scheduling, deposits, campaigns, and analytics.
Card required, cancel anytime
More reach, fully your look.
Card required, cancel anytime
Not behind a paywall
Some things should not be a reason to upgrade. These are on the free plan too.
Clients pay by card straight into your own Stripe or Square account. We never touch the money and we take no cut, on any plan.
The points engine, birthday perks, and referral tracking are free. Turn loyalty off entirely if you only want scheduling.
A public mini-site with your services, gallery, hours, and social links, at your own web address.
Side by side
| Feature | Starter$0 | Pro$10 | Branded$30 |
|---|---|---|---|
| Clients and scheduling | |||
| Clients | Up to 5 | Unlimited | Unlimited |
| Appointment calendar | Included | Included | Included |
| Appointment reminders | Included | Included | Included |
| Online self-booking | Not included | Included | Included |
| Booking deposits | Not included | Included | Included |
| Getting paid | |||
| Card payments through your own Stripe or Square account | Included | Included | Included |
| Pay links and QR collection | Included | Included | Included |
| Cash recording and refunds | Included | Included | Included |
| Platform fee on payments | None | None | None |
| Loyalty and retention | |||
| Points and rewards engine | Included | Included | Included |
| Birthday perks | Included | Included | Included |
| Referral tracking | Included | Included | Included |
| Automated campaigns | Included | Included | Included |
| Custom campaign sends | None | 500 a month | 5,000 a month |
| Your client-facing page | |||
| Portal mini-site with services and gallery | Included | Included | Included |
| Your own web address | Included | Included | Included |
| Social links | Included | Included | Included |
| Your logo and brand color | Not included | Not included | Included |
| Lumidara branding removed | Not included | Not included | Included |
| Running the business | |||
| Business analytics | Not included | Included | Included |
| Aftercare instructions | Not included | Included | Included |
More detail in the FAQ, or ask us directly.
Before you start
Pro and Branded include a 30-day free trial. A card is required up front, nothing is charged during the trial, and cancelling before it ends means you are never billed.
The trial is available once per account. If you have already used it, switching plans later starts billing right away, with the difference prorated in both directions.
Starter needs no card at all and does not expire.